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SEEDS OF LIFE : An Art Experience in Beijing. “Encounters across cultures” The House Collective launches its inaugural art programme.

30/04/2019

 

The House Collective by Swire Hotels has created its first ever Art Programme.

 

The House Collective is comprised of four refined hotels : The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai all of them known for impeccable modern luxury with warm, friendly and efficient service. Each of the hotels is a sophisticated, singular piece of design, created by talented architects and designers and well known also for the quality of its restaurants, bars and lounges where the travellers can find a different, intimate and personalised experience in luxury travel.

 

In each of these hotels there will be installations along 2019 starting last March in Beijing.

 

This year, the art programme will feature Swiss born Katja Loher an award winning multidisciplinary artist whose work incorporates music, dance and costume to celebrate universal connections. She develops the technique of  “video sculpture” and her installation is inspired by the Chinese five elements : wood, fire, earth, metal and water. 

 

Based in New York since 2004, Loher has exhibited throughout Asia, Europe and America in venues including the Swiss Embassy, New Delhi, the Venice Biennale and the Beijing Today Art Museum.

 

This first installation was unveiled last March at The Opposite House in Beijing and from our blog we are glad to show our readers different images of this successful event.

 

For the occasion, managing director of Swire Hotels Toby Smith said : “Art and design are completely at the core of who we are as a brand. Our typical guests are seasoned travellers with a genuine passion for art and culture, people who seek a different experience from the hotels they choose. As a result we are always looking for new ways to inspire and connect them with the locale. 

 

Our inaugural art programme is a way of breaking down cultural boundaries and celebrating collaboration. We have long standing relationships with the art scene in each of these cities in which our houses are based and our art programme is a wonderful way to reflect this”.

 

Next installation Cross-disciplinary Taste Makers will be in The Upper House of Hong Kong from the present month of May.

 

 

 

 

 

 

 

 

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¿QUIÉNES SOMOS?

Carmen Alvarez:
Socióloga y Comunicadora
Publisher Magazine Virtual

____

 

Grace Grisolia:
RRPP & Marketing.
CEO & Founder Women in Move

 

contacto:
ggrisolia@womeninmove.com

info@womeninmove.com

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